Duracell Optimum AA

4.8/5

Up to 200% Extra Life*/
Extra Power*

*Delivers extra life in AA-size batteries compared to the Minimum Average Duration of the 2015 IEC Digital Camera test OR extra power in a wide range of devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. (IEC's website).

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Duracell Optimum AA batteries provide UP TO 200% EXTRA LIFE* in some devices or EXTRA POWER* in other devices to ensure you get the best performance from your devices.

100% RECYCLABLE PACKAGING: Optimum’s packaging is 100% recyclable

OPTIMUM STORAGE: Optimum’s pack keeps new batteries in place and allows secure storage of used ones for recycling

New Duracell Optimum. Our Best performing AA Alkaline battery

New Duracell Optimum. Our Best performing AA Alkaline battery

Duracell’s most groundbreaking innovation yet, the all new Duracell Optimum alkaline battery has a new cathode system that can deliver up to 200% Extra Life in some devices, or Extra Power in other devices¹.

Extra Life: Duracell Optimum lasts longer than previous Duracell Alkaline in a range of mid to high drain devices². For example, it allows you to take up to 700 pictures with your Fujifilm Instax mini 11 camera⁴ or play for longer with your XBOX one Wireless Controller³.

Extra Power: In other devices Duracell Optimum delivers more power than other Duracell Alkaline batteries to make them work better⁵ – e.g motors run faster in devices like some remote controlled cars. Your Black+Decker screwdiver will be more powerful so you can build your DIY furniture faster⁶.

Optimum Performance meets Optimum Packaging

Optimum’s new and innovative ‘book’ style pack has a door and an organiser tray inside, which finally means no more batteries rolling around the kitchen drawer! Instead your batteries remain conveniently and securely stored until you are ready to use them. And once batteries are exhausted, you can re-store them, ready for future recycling. The packaging is 100% recyclable and 0% plastic.

Duracell Optimum. Extra Life or Extra Power¹

Optimum batteries are available in AA, AAA formats.

¹Delivers extra life in AA-size batteries compared to the Minimum Average Duration of the 2015 IEC Digital Camera test OR extra power in a wide range of devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. (IEC's website). For more info: Duracell's website

²Delivers extra Life in a wide range of devices vs. next best Duracell alkaline AA. For more info: Duracell's website

³Delivers extra battery life in Xbox One Wireless Controller in Forza Motorsports7 vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. For more info: Duracell's website

⁴Delivers extra battery life in Fujifilm Instax mini 11 camera vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. For more info: Duracell's website

⁵Delivers extra power in a wide range of devices vs. next best Duracell alkaline AA. For more info: Duracell's website

⁶Delivers extra battery power in the Black and Decker BCF601C-XJ cordless screwdriver vs. next best Duracell alkaline AA. Results may vary by device or usage pattern.For more info: Duracell's website, pack of 4

Duracell’s most groundbreaking innovation yet

Customer Reviews

4.8/5

(44352 Reviews)

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