Our Sustainability
Journey

It’s built on 4 pillars

Production

STRIVING TO REDUCE OUR

environmental impact

100% of Duracell plants in Europe run on Green Energy

Central EU location keeps transport distance short

Maximum container fill rate ensures fuel efficiency

-78%*

Carbon reduction

-24%*

Water consumption

-44%*

Gas consumption

*vs. 2014, Aarschot Plant.

Packaging

On a Mission To Be 100% Plastic Free By

2024

*except for our BabySecure Double Blister Pack where it serves the higher purpose of Child Safety

0

%

of our primary & secondary cardboard packaging is made from recycled material

0

%

of our cardboard packaging is fully recyclable

We’re proud to display the Nordic Ecolabel, one of the world’s hardest-won environmental certifications.

It certifies that our products are made in accordance with strict sustainable practices.

1

88% of all Duracell packaging in Western Europe is plastic-free**

**based on cells sold, and 80% of Duracell packaging across all Europe & Africa, strong reduction plans in place to achieve 2024 plastic-free goal

2

Our cardboard packs are made from recycled material and are fully recyclable.

3

Child Safety is 1st priority. Our Lithium Coin pack features a secure Double Blister made from recycled PET***, so children can’t access the cell and potentially swallow.

*** All Duracell blisters are made from PET

Helping you recycle with innovative packaging

  • Collection Box for empty cells
  • Reminds consumers to recycle batteries
  • Indicator how to place empty cells
  • Constructed from recycled material & fully recyclable

Product

Product innovation also helps us lower our footprint

Introducing Duracell Optimum

Our long lasting batteries help minimise waste

+30% extra life since early 2000*

Over the last three decades we’ve constantly increased our battery performance to benefit you, and be kinder to the environment, by reducing unnecessary waste.

*IEC AA Digital Camera test vs. 2004 Duracell Premium

Better performing batteries are better for the environment

Up to 69% lower environmental impact*

*2021 Life Cycle Assessment, conducted by Quantis , Paris. Measured against 6 recommended indicators by the Product Environmental Footprint Category Rules for Battery (PEFCR): Climate Change, Fossil Energy, Mineral & Metal Depletion, Water Consumption, Particular Matter, Acidification

Recycling

Empty batteries
still contain value



Recuperated valuable raw
materials used for:

CEMENT PRODUCTION ROAD CONSTRUCTION ZINC & COPPERPRODUCTION IRON FOR STEEL PRODUCTION

Source: BEBAT Belgium

PROMOTING RECYCLING INITIATIVES AROUND THE WORLD

UK

GERMANY

In the UK, Duracell’s ‘Big Battery Hunt’ incentivises school children to find the used batteries hiding in their households.

  • Working with 2500+ schools
  • 300 tonnes of batteries collected for recycling
  • After the initiative, 92% of pupils were more likely to recycle batteries showing a positive impact in recycling behaviours†

Big Battery Hunt’s Impact Measurement Report (2018)

UK

GERMANY

Similar to the UK initiative, our German 'Batterie Challenge’ has had great results in promoting greater recycling of batteries

  • 98 schools and around 26,000 pupils have taken part
  • 176 tonnes of batteries collected for recycling from all over Germany