LONG LASTING BATTERIES, HELP MINIMISING WASTE!

Duracell constantly increases battery performance to benefit people and to avoid unnecessary waste.

The Formula is simple. Long lasting batteries create less waste! +30% OF PERFORMANCE SINCE EARLY 2000*

*IEC AA Digital Camera test vs. 2004 Duracell Premium

INNOVATION IS THE KEY TO LOWER OUR ENVIRONMENTAL IMPACT Introducing New Duracell Optimum

*Delivers extra life vs the Minimum Average Duration of the 2015 IEC AA Digital Camera test (www.iec.ch) **OR extra power in certain devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. For more info: www.Duracell.info

*BLACK AND DECKER CORDLESS SCREWDRIVER BCF-601 VS NEXT BEST DURACELL ALKALINE

*SPIN MASTER MONSTERJAM GRAVE DIGGER RC TRUCK, 1:24 SCALE VS NEXT BEST DURACELL ALKALINE

*Pack claim on AA size only. Extra battery life vs the Minimum Average Duration of the 2015 IEC AA Digital Camera test (www.iec.ch) OR Extra battery power in a wide range of devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. For more info: www.Duracell.info

New Duracell Optimum with its improved Cathode Technology is our highest Energy alkaline Battery*

* Duracell Battery General Purpose Performance Testing

ENERGY EFFICIENCY

100 Wh050100Zinc CarbonBatteryNew PlusAANew Plus AAEnvironmentalImpact 69% LOWERENVIRONMENTALIMPACT *Up to

*2021 Life Cycle Assessment, conducted by Quantis , Paris.
Measured against 6 recommended indicators by the Product Environmental Footprint Category Rules for Battery (PEFCR):
Climate Change, Fossil Energy, Mineral & Metal Depletion, Water Consumption, Particular Matter, Acidification

Made from Recycled Material To be Recycled Again!

  • 98% of our primary & secondary cardboard packaging is made from recycled material
  • 100% of our cardboard packaging is fully recyclable
  • Our Aim is to be 100% Plastic Free by 2024*
88% of all Duracell packaging in Western Europe is plastic-free**

**based on cells sold, and 80% of Duracell packaging across all Europe & Africa, strong reduction plans in place to achieve 2024 plastic-free goal

Our cardboard packs are made from recycled material and are fully recyclable.

Child Safety is 1st priority. Our Lithium Coin pack features a secure Double Blister made from recycled PET***, so children can’t access the cell and potentially swallow.

*** All Duracell blisters are made from PET

88% of all Duracell packaging in Western Europe is plastic-free**
Our cardboard packs are made from recycled material and are fully recyclable.
Child Safety is 1st priority. Our Lithium Coin pack features a secure Double Blister made from recycled PET***, so children can’t access the cell and potentially swallow.

**based on cells sold, and 80% of Duracell packaging across all Europe & Africa, strong reduction plans in place to achieve 2024 plastic-free goal

*** All Duracell blisters are made from PET

*except for our BabySecure Double Blister Pack where it serves the higher purpose of Child Safety

Innovative Duracell Optimum Pack FOR
OPTIMUM RECYCLING​

Helps to Recycle Batteries!

  • Collection Box for empty cells
  • Reminds consumers to recycle batteries
  • Indicator how to place empty cells
  • Made from recycled material & fully recycable

EMPTY CELLS ARE FULL OF VALUE!

Each year, Duracell significantly invests in the collecting and recycling of consumer batteries. The recuperated valuable raw materials Duracell alkaline batteries contain, find a second life in many other important applications.*

* Source: BEBAT, Belgium

Recuperated Valuable Raw Materials used for:

road construction and as micro-nutrient fertilizer 56% 20% iron for steel production 18% zinc & copper production 6% cement production

* Source: BEBAT, Belgium

POWERED BY

  • 100% of Duracell plants in Europe run on Green Energy
  • Central EU location keeps transport distance short
  • Maximum container fill rate ensures fuel efficiency
Carbon reduction

-78%*

Carbon reduction

Gas consumption

-44%*

Gas consumption

Water consumption

-24%*

Water consumption

Factory of the Future - Duracell - Winner of the 2019 Award

*vs. 2014, Aarschot Plant