*vs. 2014, Aarschot Plant.
*except for our BabySecure Double Blister Pack where it serves the higher purpose of Child Safety
88% of all Duracell packaging in Western Europe is plastic-free**
**based on cells sold, and 80% of Duracell packaging across all Europe & Africa, strong reduction plans in place to achieve 2024 plastic-free goal
Our cardboard packs are made from recycled material and are fully recyclable.
Child Safety is 1st priority. Our Lithium Coin pack features a secure Double Blister made from recycled PET***, so children can’t access the cell and potentially swallow.
*** All Duracell blisters are made from PET
Over the last three decades we’ve constantly increased our battery performance to benefit you, and be kinder to the environment, by reducing unnecessary waste.
*IEC AA Digital Camera test vs. 2004 Duracell Premium
*2021 Life Cycle Assessment, conducted by Quantis , Paris. Measured against 6 recommended indicators by the Product Environmental Footprint Category Rules for Battery (PEFCR): Climate Change, Fossil Energy, Mineral & Metal Depletion, Water Consumption, Particular Matter, Acidification
Recuperated valuable raw
materials used for:
Source: BEBAT Belgium
Big Battery Hunt’s Impact Measurement Report (2018)
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