Thank you for visiting the Duracell website. The controller of this website is Duracell international Operations SARL, a Swiss company with its registered offices at 1, route du Pré de la Bichette, 1202, Geneva, Switzerland.
Trust is a cornerstone of our corporate mission.
Duracell privacy practices are consistent with:
- The European Union General Data Protection Regulation.
- The European Model Clauses regarding the collection, use, and retention of personal data from European Union member countries and Switzerland.
- Applicable country and local data protection laws.
Nothing in this policy shall apply to the extent that it is incompatible with applicable data protection laws.
What information do we collect and how?
We may collect information directly from you when you voluntarily choose to participate in our offers, promotions and competitions, all or email us, or otherwise provide information directly to us.
We may collect the following information directly from you:
- Identification data: ex. name, postal address, telephone number
- electronic location data
- electronic identification data: email address, IP address
- profession and job
- professional contact details
- consumption habits
- device information
- household composition
Purposes of processing & legal grounds
Duracell processes personal data in the following ways:
- Direct marketing: when we receive explicit consent to, we will process information voluntarily submitted to us to send you requested materials or provide information about our products, services, promotions and competitions. If you have requested product information or to participate in a promotion or competition, or if you have bought products, we may also use your personal data to provide information about products, promotions or competitions we think may be of interest to you. Users who wish to stop receiving these materials may unsubscribe by clicking on the link in those materials or by getting in touch with us: https://www.duracell.co.uk/help/#contact-us
- Product development, customer management, testing, improvement and troubleshooting: For our legitimate interests in securing and protecting the integrity of this website, and for website and product development. When we receive your explicit consent to collect tracking information via cookies, we also may use viewing data to analyse how visitors use the website in order to provide statistics and improve the experience of interacting with the website. See hereunder for more information in this respect.
- As permitted to meet applicable legal obligations: we may pursuant to valid legal process, such as a search warrant, subpoena, or court order, allow access to any information (including such categories of personal data) provided to Duracell, in order to comply with such process and to protect our rights and property. If warranted, we may also allow access to this information in special emergencies where physical safety is at risk.
- To the extent necessary to perform a contract or take steps to enter into a contract with you, for purposes of customer and contract management.
A cookie is a small piece of data that a web site can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. Cookies can allow us to properly format the web page on subsequent visits for your specific computer and browser, letting us personalise your experience and tailor our interactions with you. Cookies also help us to gather anonymous statistics about usage and effectiveness of our site.
The success of our business depends on your trust, and we do not sell your personal data to marketers outside of Duracell. We do not share personal data with marketers outside of Duracell.
- Third-party service providers
We may rely on third-party service providers to perform a variety of business operations on our behalf. In so doing, we may need to share your personal data with them. We will then provide our service providers with only the personal data they need to perform the services we request. These services are carried out for the business purposes described in paragraph “Purposes of processing & legal grounds” of this policy. We enter into written contracts with our service providers, and we require that they protect this information and not use it for any other purpose.
For example, we may rely on a service provider to:
- Fulfill your product and service requests and answer your questions.
- Host our websites and deliver our communications.
- Mail product samples, contact contest winners,
- Conduct research and analyse data to improve our products, services and websites.
- Perform other services that we request.
- Aggregated and non-personal data
We share aggregated and/or anonymous information that does not identify you for Duracell business purposes. For example, we may disclose the number of visitors to Duracell websites or services. We may also share aggregated and/or anonymous information with our business partners for their own business purposes.
- Other situations
We may disclose your personal data:
- To protect and defend the rights and property of Duracell (including enforcing our Terms and Conditions).
- When required by law and/or government authorities.
Your personal data may be transferred and stored outside your place of residence, that are subject to different standards of data protection. Duracell may transfer your personal data within Duracell and/or to other third parties, such as our third-party service providers. This may include the United States. When we do so, we transfer the information in compliance with applicable data protection laws.
We have implemented procedures and controls to help ensure that personal data is protected no matter what country it is stored in or transferred to. You have a right to contact us for more information about the safeguards we have put in place, including a copy of relevant contractual safeguards, to ensure the adequate protection of your personal data when this is transferred as mentioned above. by writing to the address provided in the Contact Duracell section below.
Accuracy of Information
We take reasonable steps designed to keep your personal data accurate. However, we rely on you to provide accurate and complete information and inform us of any changes.
Your rights in connection with your personal data
Under certain circumstances, and as required by law you have the right to:
- Request access to your personal data. This enables you to receive a copy of the personal data we hold about you.
- Request correction of any incomplete or inaccurate personal data that we hold about you.
- Request erasure of your personal data when there is no need for us continuing to process it or you have exercised your right to object to processing (see below).
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
- Request the restriction of processing of your personal data to suspend the processing, for example if you want us to verify its accuracy or the reason for processing it.
- Request the transfer of your personal data to another party.
- Right to lodge a complaint with your local supervisory authority for data protection
If you want to exercise any of these rights, please submit your request to the contacts named in the Contact Duracell section of this Privacy Statement. Valid requests will be honoured within one month of the request. This one-month period may be extended for another 2 months for complex requests with notification of the reasons for the extension to you.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. In addition, there may be requests that we are unable to process because of other EU legal requirements. If a request is denied, we will notify you of the reason.
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights) and ensure that personal data is not disclosed to any person who has no right to receive it.
Duracell is committed to keeping personal data secure. We have implemented technical, administrative and physical procedures designed to protect personal data from loss, misuse or alteration.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will have taken measures to protect your personal data , we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use procedures and security features designed to try to prevent unauthorised access.
Personal Data Retention Period
|Request||Personal Data Retention Period|
|Information request||3 years after the final reply|
|Consumer complaints and consumer care reports||10 years after the complaint or the consumer care report has been closed|
Children’s Online Privacy
We do not intend to collect personal data online from children under the age of 16 or as defined by local legal requirements, except on sites specifically directed to children. On those sites, additional transparency requirements are applicable and observed.
If you have any questions, inquiries, individual rights requests or complaints, please contact us at: