The Duracell Company and its trusted third parties (collectively “Duracell”) provide a variety of services on our websites using cookies. We place cookies on your device in order to provide you with personalised access to essential services, enhance website functionality and to deliver to you online ads that are tailored to your interests. These tailored ads are called Interest-Based Ads or Online Behavioural Advertising.
Duracell adheres to the European Interactive Digital Advertising Alliance Principles for Online Behavioural Advertising and Directive 2009/136/EC of the European Parliament.
As per Directive 2009/136/EC, we require visitors to any Duracell site to explicitly provide their consent regarding the use of cookies on that site. You may refuse cookies, but this may limit your use of the site and its various features, and reduces our ability to improve our products and services and provide engaging content.
What is a Cookie?
Cookies are small files placed on your computer or device by a website or mobile application. The cookie has a unique ID assigned to your device, but does not contain any of your personal information like name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return.
Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use both persistent and session cookies on our website.
To see how Duracell uses cookies to provide you with information and services, see below.
Operational cookies
We use cookies to provide services on our websites. These services include user log-in, managing the items in your Shopping Carts, setting language preferences and security protection. These cookies are essential to the operation of the site.
Non-Operational Cookies / Other Technologies
We also use cookies to provide other services or to help us improve our products and services. This includes giving you the opportunity to provide ratings and reviews about our products and services, order free samples and print money-off coupons, link to Social Media sites, and set controls for audio and video players. Information we collect through cookies allows us to personalize communications with you and show you Interest-Based Ads.
Some cookies provide us statistics about the number of visitors and the web pages viewed. This information helps us to design more useful content for you. You may refuse cookies, but this may limit your use of the site and its various features, and reduces our ability to improve our products and services and provide engaging content.
Google Analytics Cookies
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics. Please find a link to their Privacy Policy: http://www.google.com/analytics/learn/privacy.html
Online Behavioural Advertising (OBA) Cookies
We also collect information through OBA Cookies to serve Interest-Based Ads according to certain general interest categories or segments that we have inferred based on information such as:
- The web pages you view and links you click on Duracell websites and other websites you visit.
- Mobile applications you use.
- The Duracell emails you view and links you click from within the email.
- Demographic data.
- Offline and online purchase data.
We have designed our interest-based advertising systems to deliver Interest-Based Ads to you based only on data that does not personally identify you.
We do not collect sensitive personal information (as defined by Directive 2009/136/EC) from you without first obtaining your consent.
We use third party service providers to help administer our interest-based advertising systems. We require that these third party service providers protect the information they use on Duracell’s behalf for online behavioural advertising and not to use it for any other purpose
We Respect your Privacy
Your Choices regarding receipt of interest-based advertising on websites:
You can prevent your receipt of interest-based advertising on websites by deleting and declining cookies in your web browser(s). You can read more about cookies at [http://www.allaboutcookies.org/cookies]
If you don’t want us to place non-operational or online behavioural advertising cookies on your device, [you can refuse]. Note: Refusing online behavioural advertising cookies does not mean you won’t see any online ads. It just means that your ads for Duracell products won’t be based on your interests. You may still receive interest-based ads from other companies – where you have not opted out of their cookies.
