The Duracell Company and its trusted third parties (collectively “Duracell”) provide a variety of services on our websites using cookies. We place cookies on your device in order to provide you with personalized access to essential services and enhance website functionality

As per Directive 2009/136/EC, we require visitors to any Duracell site to explicitly provide their consent regarding the use of non-operational cookies on that site. You may refuse all cookies, but this may limit your use of the site and its various features, and reduces our ability to improve our products and services and provide engaging content.

What is a Cookie?

Cookies are small files placed on your computer or device by a website or mobile application. The cookie has a unique ID assigned to your device, but does not contain any of your personal data like name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.  We use both persistent and session cookies on our website.

To see how Duracell uses cookies to provide you with information and services, see below.

Operational cookies

We use cookies to provide services on our websites. These services include setting language preferences and security protection. These cookies are essential to the operation of the site.

Non-Operational Cookies / Other Technologies

We also use cookies to provide other services or to help us improve our products and services. This includes giving you the opportunity to provide ratings and reviews about our products and services, order free samples and print money-off coupons, link to Social Media sites, and set controls for audio and video players.

Some cookies provide us statistics about the number of visitors and the web pages viewed. This information helps us to design more useful content for you.

Google Analytics

We use Google Analytics to help us analyze how visitors use the website. The tool uses cookies to collect standard Internet log information and visitor behavior information.  The information generated by the cookie about your use of this website, including your IP address, is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for us. We do not use the statistical analytics tool to track visitors to our website. We do not seek to link an IP address with the identity of a computer user. If you do not want any information to be collected and used by Google Analytics you can install an opt-out in your web browser. Google’s ability to use and share information collected by Google Analytics about your visits to this website is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.