Our #1 longest lasting battery with POWERCHECK™*
*Duracell’s longest lasting AA alkaline battery on average across 2015 IEC standard tests
Our #1 longest lasting batteries per charge*
*For rechargeable AA size, per charge in same device
Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.
Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.Learn more
Duracell powers explorers, learners and adventurers of all ages.
Duracell is proud to be a brand trusted by many doctors and pharmacists, and we are proud to power devices for you and your children.
Our batteries bring a spark of life to your favorite toys, bringing you
long-lasting power from
childhood to parenthood.
Rely on Duracell to power your devices on all your expeditions with our portable phone charger, camera batteries and batteries for GPS.
Duracell's Rechargeable Ultra batteries can be recharged up to 400 times so you can spend as much time as you wish with your family playing video games.
When the safety of your family is concerned you can trust Duracell’s long lasting and dependable batteries.
Household tech continues to make our lives easier, and Duracell is always there to provide long lasting power to your smart devices.