The longevity of a Duracell battery

You need reliable long lasting power for your devices. Some of your devices are high drain devices (e.g. a digital camera), others need a bit less energy (e.g. a remote control). No matter what kind of device you use, you can trust Duracell to deliver long lasting power.

The long lasting performance of a Duracell battery is possible due to the modern technologies inside the battery. The three primary technologies are: Duralock, POWERCHECK™ and High Density Core. Duralock keeps active materials inside the robust case and prevents leakage. POWERCHECK™ helps control how much power is left inside the battery and therefore enables you to use the battery to the very end. And the High Density Core of Duracell Ultra is filled with more active ingredients and, as a result, delivers more energy. All these technologies enables the long lasting power of Duracell batteries.

The extended longevity of Duracell batteries

Long lasting performance for your comfort

Duracell batteries provide long lasting power to make you sure that your everyday devices work properly without unexpected interruptions.

Duracell Hi-Speed Chargers use universal voltage (110-240V) and have 9 different safety features. They can charge 2 or 4 batteries and provide 3 levels of indication: charging, complete and fault. They are engineered to charge batteries in size AA, AAA, C, D, 9V, which are ready to use in low drain devices even after a quick 15-minute charge. Duracell’s Rechargeable Technology also delivers long lasting performance. For example with a digital camera you can take up to 535 pictures* using Recharge Ultra batteries. Alternatively use them in a Game Controller and get up to 25 hours of uninterrupted performance with Duracell Recharge Ultra.

*Results may vary by device


Learn how the technology used to create our long lasting batteries makes us the #1 trusted battery brand.

How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Responsible Battery Use, Care And Recycling

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Lithium Coin Battery Safety

As lithium coin battery ingestion by babies or toddlers is a serious topic, it is important to learn about the…

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Duralock – Fresh Batteries Up To 10…

Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…

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Recommended Products


Duracell Ultra AA Alkaline Batteries

Up to 100% more power for all devices*

*Longevity performance compared to the Minimum Average Duration of the 2015 IEC AA Digital Camera test. Results may vary by device or usage pattern. (

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Duracell Rechargeable AA 2500mAh batteries

Duracell Rechargeable AA 2500 mAh batteries are our #1 longest-lasting per charge

(for rechargeable AA size, per charge in same device)

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Duracell Plus AA Alkaline Batteries

Duracell Plus AA batteries have up to 50% more power*

*Longevity performance compared to the Minimum Average Duration of the 2015 IEC AA Digital Camera test. Results may vary by device or usage pattern. (

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DURACELL® For Professionals

At Duracell Professional we’re dedicated to providing professional power solutions for businesses with a variety of needs. We specialise in producing a range of technologically advanced batteries and battery chargers to meet the portable power needs of any organisation.