DURACELL BUNNY HISTORY
Throughout the decades, Duracell has been delivering portable battery power around the world. And at the heart of it all has been the Duracell Bunny.
It began in 1973, when the Bunny made his debut. He showed people around the world that Duracell batteries lasted much longer than ordinary and inexpensive zinc carbon batteries. The Bunny, powered by Duracell batteries, was able to outlast all others no matter the challenge, and continues to do so today.